What is a Trunk Show?

Trunk shows are special in-store promotions or sales events when gown designers send expanded offerings of their new line to stores for brides to preview, try on, and order. Often, salons will offer a special promotion or discount during a trunk show. By the way, you might be wondering how these events came to be called “trunk shows.” The name comes from how the gowns used to be transported from salon to salon – in trunks!


July 1 – July 31st
Sophia Tolli Plus Size Trunk Show (Fall 2022)

July 16th – August 1st
Annual Summer Clearance Sale

(10% off bridal gowns & veils, up to 45 % off a special group of clearance gowns & jewelry)

July 30 – 31st
Dallas Bridal Show

September 9th – 18th
Sophia Tolli Trunk Show



Appointments recommended for all special events.