Maggie Sottero is in a lifelong commitment with bridalwear. It all started in Sydney, Australia 25 years ago when Maggie Sottero wedding gowns were first imagined.
Each dress can be ordered petite to plus-size, handmade per a bride’s options for customization and accessories. Many of their styles also feature variations in coverage, sleeve lengths, neckline styles, illusion details, shapewear lining, and more.
Book your appointment now for a one-on-one styling session and visit our entire collection of wedding gowns and accessories at the same time. Get 10% off your gown (up to $500) and browse our selection with our expert stylists.
The Crum family transformed their family-owned fabric store into the Bridal Collection, a bridal salon serving Tennessee brides for many years until the opportunity to manufacture bridal gowns arose. By 2000, C.E.O. Kelly Crum had expanded his mother’s fabric store into a thriving wholesale bridal collection in only a few short years; the line’s rise to popularity was swift and quickly gained recognition for beautifully detailed and well-constructed dresses. Allure Bridals was born shortly thereafter, moving into the menswear and occasionwear markets as well.
The Allure collections have consistently garnered praise, winning awards including “Fastest Growing Top 100 Private Companies” and “Top 100 Private Companies” in the Mid-South for multiple consecutive years. After 20 years of expansion in the bridal markets and multiple successful bridal and formalwear collections, the Allure Bridals brand family continues to pride itself on thoughtful designs to match every bride with their dream dress.
Book your appointment now for a one-on-one styling session and visit our entire collection of wedding gowns and accessories at the same time. Get 10% off your gown (up to $500) and browse our selection with our expert stylists.
With 25 years of exceptional quality and design, Casablanca Bridal is hosting a $25,000 giveaway! No purchase necessary to enter. There are just a few easy steps to follow to be entered into the promotion.
The first step is to snap a selfie wearing a dress from any four of their brands (i.e. Casablanca, Beloved, Le Blanc, or Amaré Couture). After that, post your selfie on Instagram using #Casablanca25K and follow them at @CasablancaBridal. Make sure you fill out your information on the form found at casablanca25k.com so they can keep track & verify your entry. That’s it! You are entered after just that!
Even better, additional entries can be added to increase your chances of winning the $25k. You get one additional entry for following Lulu’s Bridal on Instagram and another additional entry for leaving a Yelp review for us. It’s that easy!
Entries close November 30, 2022 and winners will be announced around December 14th. Good luck!
From Muggle to Mrs., discover every magical moment and Harry Potter detail that transcend us into the Wizardry World! Real bride Zugey said I do to her soul mate Jason last November and we couldn’t be more obsessed with these two! Everything from their marriage proposal to their wedding decor was thoughtfully planned out and creative! Read along as Zugey answers questions we were dying to know!
How Did You Two Meet?
My husband and I went to the same high school. However, we never spoke to one another until he made a charitable donation from my teacher’s Wishlist later in life as adults! I thanked him online, and we began conversing with one another. One of my culminating activities as a teacher is our novel study, Harry Potter and the Sorcerer’s Stone, and my now husband was aware. So, for our first date, my husband surprised me by taking us to the LeakyCon! We both bonded over our mutual love of the Wizarding World!
My Dream Dress: Morilee 2307
When I first met Daniella, my bridal consultant, I knew she would help me find the dress of my dreams. She dawned a Deathly Hallows mask, so I knew she’d understand the Harry Potter them. I knew I wanted sleeves, and I initially informed my consultant that I didn’t care for too much lace unless it was floral (to match the Forbidden Forest aesthetic of our florals.) Daniella brought several gowns, and she then said, “I also brought in a wild card that I’d like you to try on too.” The other dresses I tried on didn’t work out, but the wild card was the dress that my mom, my sister, and I unanimously agreed on. Daniella then tells me, “The dress you’ve tried on comes with ivory underlining too, but you have on MOONSTONE….” It was at that moment the stars aligned! We then paired it with a cape veil, and it was magical!
A Potter Proposal
On the morning of Christmas Eve, my husband had a present waiting for me in bed the moment I woke up. It was a small gift that included a scroll that challenged me to a wizarding quest! This journey took me to the secret portal of the Ministry of Magic (the toilet!), the great hall (dining room), Dobby’s socks, our mini-Mirror of Erised (in the kitchen nook), etc.! Until we reached the “winged room” where I needed to find the key with the broken wing! My husband turned our guest room into “the winged” room, with actual winged keys hanging from the ceiling. This key then unlocked the closet with a massively wrapped gift. Once I opened the present, a smaller wrapped gift was inside. I must have opened ten boxes until I finally reached the last one. A note inside the final gift-wrapped box said, “As you follow your path, you may find this to be true: Magic is not a thing you get, but something that you do.” There was a book of the UK edition of Harry Potter and the Half-Blood Prince. As I opened the book, I found that the pages hollowed out in the shape of a heart that stopped with chapter The Unbreakable Vow. My husband took out the ring from the book, got on one knee, and asked me to marry him.
Naturally, we both decided to incorporate Harry Potter touches into our wedding! I was adamant about making sure I didn’t cross the line into too kiddish or corny! Our ultimate goal was to achieve an elegant, timeless wedding with subtlety borrowed from the wizarding world. I’m a Slytherin, and my favorite color is black, so our wedding colors were black, ivory, dark green, and gold.
A Pensieve Memory
Initially, we were looking to avoid reciting our written vows in front of our loved ones & make this moment a private between us two. Three weeks before our wedding, we changed our minds and shared them amongst our family & friends during our ceremony. We are so glad we made this decision in the end, as it became one of the most appreciated moments that everyone else was able to witness.
We played homage to aspects of our lives for the wedding. One of these details was our wedding invitations that resembled my grandmother’s from the 1940s. Our Daily Prophet menu/ceremony cards tributed to our newly blended furry family. And, of course, the nod towards all the Harry Potter details!
Advice for Muggle Brides
Yes! Make sure you hire vendors you trust to execute your vision. If you find yourself constantly going back and forth on whether to spend more money for a vendor/service, go for it, especially a wedding coordinator! You will not regret it in the end. I had the best wedding ever! I was grinning from ear to ear all day and all night long without a worry in the world, and I attribute that to my amazing wedding vendors.
Zugey and Jason’s wedding was everything we could have dreamt of and more! This is your sign to have a wedding that shows off your personality, makes a lasting impression on your guests, and represents the love between you two as a couple. Want to read more love stories? Head on over to LuLu’s bride Stephanie’s Q&A with us!
Is it your first time wedding dress shopping? Have you had a hard time finding your dress? If your answer is yes to either of these questions, then keep reading! Our Administrative Coordinator and Bridal Stylist Brittany has listed out 10 do’s and don’ts when shopping for your wedding dress.
Give yourself plenty of time– You will need to order a gown at least 9 months to a year before your wedding. This will give you some leniency regarding shipping delays or any other issues that may arise. Also, please keep in mind that alterations and bridal portraits may take an additional 2 months before everything is complete. It is not uncommon for brides to plan a year in advance, and we highly recommend it!
Be honest with your stylist! – It is important that you let your bridal stylist know if you have already been shopping for a wedding dress or if it is your first time. Let us know the actual price range for your gown, the body parts you want to accentuate or camouflage, and any other information that you feel is important so we can help you find your dream dress. We understand that everyone has a vision, and we are here to help you have the best time while shopping – not judge you based on style, size, or price point.
Research! Research! Research!– Every salon is different, with different styles, prices, and experiences. Please make sure you do your research before making bridal appointments. Every salon wants to make sure you have the best experience possible. If you are looking for a bohemian-inspired dress, but you only see a wide variety of traditional gowns, then that store may not be the right bridal salon for what you need. We will try our best to find the dress styles we carry that are similar to what you are looking for. We can always alter the dress to turn it into the perfect look. When you are budgeting for your wedding dress, please include extra costs for accessories (veils alone can range from $150-$800+) and alterations (which average between $500-$900 for standard alterations). Your $1,300-price point can easily rise to $2000 quickly. The last thing we want to do is get your hopes up for a dress that is out of your preferred budget.
*Shopping pro-tip: Allow your stylist to recommend another bridal salon so you can optimize your appointment. This is not to discourage you, but to send you to the right resources to find your perfect dress.
Who to bring with you?– In the words of our Lulu’s Manager, “If you would not invite them to the birth of your child, then don’t bring them to your bridal appointment.” It might sound bold but being surrounded by people that support and listen to you will set the tone for your bridal appointment. The opinions that matter are the ones you value.
Also remember, the bridal appointment is about you and only you, so do not let mom, sister, grandma, or any of your friends pressure you into getting something you don’t love. We are here to make you happy and will give you our knowledge and expertise wherever we can!
Trust yourself– Don’t immediately turn down a dress based on how it looks on the hanger. Try the gown on for yourself and then inform your stylist about what you do or do not like. You may be surprised to fall in love with a mermaid gown when you were solely looking for ballgown styles.
We want you to trust your instinct when you finally put a dress on. You will know if it is the one if you listen to yourself and recognize how you feel in it. You are supposed to feel like the most beautiful version of yourself!
What to wear to your bridal appointment? – Dress in whatever makes you comfortable and wear undergarments preferably, in skin tone or white colors. You do not have to bring your wedding shoes for your initial appointments, but you will need to take in the shoes you plan on wearing to the wedding during your gown alterations.
Avoid this mistake– Do not wear heavy makeup, tanner, or a fresh spray tan that will transfer onto the gowns. It will help keep the wedding gowns in good condition for other brides.
Size Range– Here at Lulu’s, we carry sample sizes from 8-30. We have a selection of plus-size dresses that you can try on in-store, and we can always order a particular style for you! Please note that we do have the ability to order some of our gowns by certain designers using your actual measurements – this is considered customization and does cost extra but may be worth it in the long run if you have the time available for custom orders.
Online shopping tip – The wedding dresses on our website are the exact gowns we have in our store to try on. The sample may not be your size at the store, but we can pin the dress to fit your body, so you can visualize how it will look.
Prep before the appointment– Here at Lulu’s, every bride that books in advance will receive a pre-screening email. The pre-screening email allows us to let your stylist know your theme, venue, colors and preferred wedding dress styles before your appointment. We love photos! Please share looks you have pinned to your wedding dress inspo board. It will provide your stylist with the best visual description of what you are trying to find. Every detail you give your bridal stylist helps them get you one step closer to finding YOUR bridal gown!
Last piece of advice – Do not be freaked out that your dress does not fit you perfectly when it first arrives in the store. We take your measurements and suggest the closest size you will need per the specific designer’s size chart (or CHARTS!). Alterations are needed on EVERY gown, even if it is just a hem or a bustle. We like to say, “we order you the cookie dough and alterations cut out the cookie!” You will be amazed at the transformation our alterations team can provide!
Plan your next bridal appointment with these shopping rules in mind and trust your stylist. Ask for Brittany when you visit our store and let us know if these guidelines helped you!
How should you accessorize after you found your dream dress? First off, finding the right pieces that add uniqueness but does not take away from your style can be a little bit of a challenge, but we are here to help! Discover the trendy wedding accessories you need now to transform your wedding attire!
A jean jacket is one of the most popular accessory trends you will discover if you are a soon-to-be bride. Bridal jean jackets add a unique and fun element to your dress and create photo-worthy pictures on your big day. It works at a variety of venues and will complement greatly to rustic, boho, and modern themes. A denim jacket can be repurposed to wear at any bridal function and makes for a perfect transition look from ceremony to reception. We love the different customization options that are available when creating an outstanding jacket. We see the use of monograms, patches, pearls, and fringes decorated on this cute accessory.
We love this real bride’s use of paint to highlight her and her bridal party. It was a showstopping piece, and the denim jacket is a fantastic gift for your bridesmaids. We are getting a 90’s vibe with this trend, and we love every bit of it!
A change in wedding dress styles has shifted as Covid-19 evoked a new mindset among individuals. We see the replacement of bold wedding dresses to the gravitation of minimalistic designs and silhouettes instead. Brides are choosing to get that same wow factor of flashy dresses but with statement veils. Also, bold veils make it easy for brides to transform their look but still cater to a more subdued aesthetic for their wedding day.
Shoes are seen as an afterthought when picking out your dress, but you will see wedding heels with intricate details become a focal point in 2021. Your shoe needs to be a factor when developing a look. Plan your shoe or shoes to accommodate comfortability, location, and design aesthetics. Garden venues are seen more than ever since the pandemic creating a rise in block heels as a fabulous choice for outdoor weddings. The incorporation of structured bows, intricate floral motifs, beautiful textures and color, and statement heels are on-trend. We often see brides wear two wedding shoes- one for the ceremony and one for the reception. For example, this lovely bride included an elegant heel and a sparkly sneaker so she can dance the night away. Here at Lulu’s, we make sure you best dressed from head to toe!
Bold Headpieces & Earrings
Brides are paying attention to detail when it comes to headpieces and statement earrings. A gorgeous large, beaded hoop or a bold stud will be eye-catching to view on your big day. However, make sure to style your earrings to be complimentary and not clash with your overall dress style. You and your dress will be the star of your wedding! Headpieces are the perfect accessory for the modern bride. Incorporate a fashionable headband or jeweled hairpiece for a magical appearance. A fabulous pearl headband paired with a structured dress or jumpsuit creates the right amount of soft elegance.
We are leaving behind wildflowers and gradients from past years. We are looking ahead to monochromatic looks, textural blooms, and expressive colors. Floral bouquets are an essential and complementary aspect that completes your overall style. Brides are holding bouquets that embrace one color but include dimensional shades to create interest. Also, you might notice petite size floral arrangements pop up in more weddings. Smaller size bouquets are functional and very aesthetically pleasing to your bridal look.
Your wedding dress is a work of art! Why not amplify its beauty with pretty details. Become the centerpiece to your wedding day with trendy, elegant, unique accessories. The next time you are dress shopping think about how you want to accessorize!
What accessories are you going to incorporate? Tell us in the comments below!
Deciding on the music for your wedding day can be a lot of fun. But it can also be daunting! Your music choices set the tone for the day, from ceremony prelude to the last dance at your reception and every key moment in between. Here are a few points to consider when making your selections.
Your ceremony music may be dictated, in part, by the venue in which you marry. Many houses of worship have guidelines requiring your music be religious or classic instrumental in nature. Be sure to check with your contact at your ceremony venue to ensure your choices meet any requirements.
Next, you’ll want to consider the style/theme of your event – classic/traditional, modern, eccentric, whimsical, etc. A garden wedding with a boho chic vibe would be the perfect setting to have the bride enter to something like “Somewhere Over the Rainbow” strummed on an acoustic guitar, whereas a formal church or hotel ballroom ceremony may lend itself more to the bride walking in to “Trumpet Voluntary” played by a string quartet. But it is your wedding! Take time to do some research and brainstorm with your musicians if you want something a little more unique than the standard wedding repertoire.
After the ceremony, the real fun begins! The pressure is off as you are now Mr. and Mrs., and it’s time to party! For reception music, you’ll want to start with your cocktail hour if you’re having one. Again, the goal of the music is not only entertainment but to set the mood. Jazz or big band favorites are a great way to go during the cocktail hour. You want the mood to be festive but your guests aren’t ready to cut loose. Consider the same approach for mealtime, especially if you’re having a seated dinner. Guests do not want to have to compete with high energy dance music to have a conversation.
Another fun consideration: do you want to incorporate any meaningful song – do you have an “our song”, is there a song that is a theme of your relationship or is there a song that is special to your families? Including songs that have personal significance is a great way to personalize your wedding and make it more memorable for you and your fiancé. You can do this for your ceremony or reception of course, and this is the best way to choose songs for your special dances such as your first dance and the father/daughter and mother/son dances.
Dinner is over and it is time to dance! Want to have the dance floor packed? Then please do consider your guests! Will Grandma be on the floor throwing down to Sexyback or would that give her a heart attack? You may adore Newgrass, but will your guests get it – and can you dance to it?! You can easily have a wide variety of music played to appeal to most of your guests, and any seasoned band leader or disc jockey can help you plan that out. Hire talented, experienced professionals, whether a band or DJ and trust their expertise and opinions!!!
Another great brain to pick would be that of your wedding planner! Don’t have one yet? Weddings by StarDust has a wonderful team of Certified Wedding Planners that can help you with every detail for your wedding day! Click here to schedule a complimentary consultation!
Something Olde, Something New, Something Borrowed, Something Blue
The “something blue” aspect of the traditional Old English rhyme symbolizes love, purity and fidelity. You have decided you definitely want to incorporate the “something blue” tradition but you’re not necessarily into the garter thing or don’t want to be as bold as wearing blue shoes. How about painting your toenails blue?
Blue nail polish is still all the rage – why not paint your toe nails with blue polish to bring in the ubiquitous something blue?! We love the incredible assortment of blue nail polishes out there. Check out some of the gorgeous shades!
Borrowed and Blue from Essie
Larimar from Oscar de la Renta
Ocean Blue from Sonia Kashuk
Yoga-ta Get This Blue from OPI
Blue Satin from Chanel
No matter what shade of blue you’re into, you are sure to find the perfect hue for your something blue toes!
Hallelujah! Spring has finally sprung and it’s put us in the mood for light and refreshing cocktails! So, if you’re still pondering a signature drink for your wedding reception or cocktail hour, consider this fabulous trend: herbal cocktails.
Sweet and savory married in a delicious beverage…we’re hard-pressed to think of anything more luscious! Whether they’re infused, muddled or just a snipped sprig added for an unexpected garnish, herbs can make a fabulous and unique impact on spring and summer cocktails! Quench your thirst for something fresh with these gorgeous temptations:
Watermelon Basil Margarita
Cilantro Cooler (made with vodka)
Raspberry Thyme Tom Collins (love that mason jar!)
Peach Rosemary Spritzers (works with red or white wine)
Apple Thyme Martinis
Raspberry Basil Cocktail (with vodka and Prosecco)
Lavender Champagne – simple, elegant and delicious!
Cardamom Rose Cocktail (made with gin)
A richly colored twist on a classic: Blackberry Mint Julep
Pear Rosemary Cocktail (made with vodka)
Collaborate with your catering manager or bartender to design a perfect cocktail for your big event! They will know what is in season and can recommend divine flavor pairings that will complement the rest of your wedding day menu! Cheers!